“If humans can tell their stories through fashion, why can’t furry children?”

While raising her beloved pets, the founder deeply understood the importance of pets as family members. She discovered that despite meticulously selecting clothing for her dogs, the market was flooded with cookie-cutter bows, cartoon prints, and other items—pet clothing was implicitly labeled "cute is right." She realized that the pet clothing market focused solely on cuteness, ignoring the fashionable expression of pets as independent beings.

In 2025, Bonenanza was officially launched. The founder brought the craftsmanship of high-end ready-to-wear to the pet fashion industry, proposing a revolutionary proposition: "A pet's wardrobe should be as diverse as a human's."