Inspiration
One Simple Question
“If humans can tell their stories through fashion, why can’t furry children too?”
-- This question gave birth to Bonenanza
The founder, through her own experience raising pets, deeply understood the importance of pets as family members. She discovered that despite carefully selecting clothing for her dogs, the market was flooded with cookie-cutter bows, cartoon prints, and other designs—pet clothing was implicitly labeled "cute is right." She realized that the pet clothing market focused solely on cuteness, neglecting the fashionable expression of pets as independent beings.
In 2025, Bonenanza was officially launched. The founders brought the craftsmanship of high-end ready-to-wear to the pet fashion world, proposing a revolutionary proposition: "A pet's wardrobe should be as diverse as a human's."
Bonenanza
Founded in 2025, Bonenanza (Chinese name: Gu Leheng) is a high-end luxury pet brand specializing in boutique fashion apparel for pets.
The product line includes ready-to-wear pet clothing, accessories, and customized services. The brand is committed to redefining the boundaries of pet fashion through cutting-edge design and luxurious craftsmanship.
The brand's core concept is "breaking the boundaries of pet clothing and leading the high-quality pet clothing fashion", elevating pet clothing from "cute decorations" to an artistic expression of the pet's personality and the owner's emotions.
WhyBonenanza？
Bonenanza comes from "Bone" and "Bonanza", which means "luck, abundance and unexpected wealth".
We firmly believe that furry friends are life's unexpected treasures, bringing us lasting happiness and spiritual enrichment. This also reflects our beautiful aspiration to ensure their lives are prosperous and joyful.
The Chinese name, "Gu Le Heng," represents our best wishes for their health and happiness.
All for the fur kids
Bonenanza is committed to becoming a global leader in couture pet fashion, providing pet owners with a wide range of high-quality fashion options through continuous innovation and optimization. Through its products and services, the brand hopes to ensure that every pet feels the same care and respect as a family member, while also becoming a focal point in the fashion world.
The brand slogan “All for the fur kids” conveys respect and cherishment for pets as family members.